Greater visibility, brand impact and value retention, all from a single source
A modern petrol station is much more than just a place to fill up. It serves as a landmark, a brand ambassador and is often the first visible point of contact between a company and its customers.
Light & Sign GmbH has carried out a comprehensive modernisation of the exterior of the RHV petrol station in Frielendorf. The letters/a-new-icon-for-the-railways-light-and-sign-puts-talgo-in-the-spotlight/" class="kb-auto-link">project centred on the complete refurbishment of the roof parapet and the manufacture and installation of new profiled letters in line with RHV’s current corporate identity.
The combination of modern cladding, precise branding and professional installation has resulted in a high-quality overall appearance with a striking visual impact from a distance.
Modernisation of the petrol station canopy
The roof parapet is one of the most distinctive design features of a petrol station. Thanks to its size and elevated position, it is visible from a considerable distance. It therefore plays a decisive role in how professional and welcoming a site is perceived to be.
At the RHV petrol station in Frielendorf, the existing parapet cladding was completely replaced and adapted to the brand’s current design guidelines.
The result is impressive because of:
- a clear and modern design language
- greater visibility on the roads
- consistent implementation of the corporate identity
- High-quality and durable cladding elements
- a well-maintained and forward-looking overall impression
The new roof cladding not only enhances the visibility of the petrol station; it also helps to maintain the long-term value of the entire site.
3D letters for a distinctive brand identity
To complement the new roof parapet, custom-made profile letters were produced and fitted to the petrol station roof. They showcase the RHV brand clearly, elegantly and in a highly recognisable manner.
Professionally manufactured profile letters create a sense of depth and have a much greater visual impact than flat lettering. Depending on the design, they can be produced with or without lighting and tailored precisely to the requirements of the specific location.
Clear brand identification is particularly important at petrol stations. Motorists need to be able to take in the location and the range of services on offer within a matter of seconds. Clear shapes, familiar colours and striking lettering help them to find their bearings quickly.
In Frielendorf, the roof parapet and profiled lettering now form a cohesive design element. This ensures that the RHV brand is presented consistently and is clearly recognisable even from a distance.
Why it is worth renovating a petrol station roof parapet
When modernising petrol stations, the focus is often initially on the shop areas, fuel dispensers or digital price displays. The importance of the roof parapet is sometimes underestimated.
Yet it is one of the largest and most prominent areas of the entire site. Outdated or damaged cladding can significantly detract from the overall impression, even if other areas have already been modernised.
A new roof parapet offers petrol station operators numerous advantages:
- greater visibility for the location
- a modern and well-maintained appearance
- consistent implementation of current brand guidelines
- better guidance for customers
- long-term protection of the existing structure
- Increase in the value of the entire facility
- A long-lasting solution thanks to the use of suitable materials
- a positive first impression on new and existing customers
Modernisation is therefore not merely a design-related measure. It is a sustainable investment in brand impact, the quality of the location and the preservation of value.
A consistent corporate identity builds trust
Customers recognise strong brands by their consistent visual identity. Colours, typefaces, logos and architectural design elements should therefore be consistently coordinated across all locations.
A consistent implementation of the corporate identity is particularly crucial for companies with multiple petrol stations or Mobility locations. It enhances brand recognition and conveys reliability, quality and professionalism.
Light & Sign GmbH develops and implements bespoke lighting and outdoor advertising solutions for petrol stations, oil companies, energy suppliers and operators of modern charging parks. From the outset, the design, technical requirements and installation conditions are considered jointly.
Modern solutions for petrol stations and mobility hubs
The mobility sector is undergoing a transformation. Traditional petrol stations are increasingly evolving into multi-purpose service and mobility hubs. Alongside conventional fuels, alternative fuels, electric mobility and other energy solutions are gaining in importance.
RHV is also gradually expanding its range to include various energy and fuel solutions. The company provides information on this development in the ‘Mobility’ section for business customers.
This also places greater demands on the visual design of these locations. Petrol stations, charging parks and mobility hubs must clearly communicate their various services whilst at the same time conveying a consistent brand image.
Professional outdoor advertising helps operators to meet these requirements. These include, amongst other things:
- Roof parapets and tank roof cladding
- 3D letters and illuminated lettering
- Price pillars and digital price displays
- Signposts and wayfinding systems
- Signage for loading areas
- Cladding for petrol pumps and service areas
- tailored lighting concepts
- Brand-specific film wraps and finishes
Sustainability through durable and efficient solutions
Sustainability is not just about energy consumption. The choice of suitable materials, precise workmanship and the long-term usability of an advertising structure also play an important role.
High-quality cladding elements and professionally manufactured profile letters need to be replaced less often. This reduces material consumption and, in the long term, lowers the costs of maintenance and replacement.
In the case of illuminated elements, modern LED solutions can also enable efficient operation. Smart lighting technology improves visibility whilst promoting the responsible use of energy.
This results in advertising structures that combine environmental and economic benefits.
Planning, manufacture and installation, all from a single source
The modernisation of the RHV petrol station in Frielendorf demonstrates how targeted measures can transform the perception of an entire site.
Light & Sign supports projects from the initial idea right through to final installation. Design, engineering, production and installation are all coordinated. This provides clients with an end-to-end solution featuring clear processes and a single point of contact.
The comprehensive service includes:
- Analysis of the existing site
- Alignment with existing corporate design guidelines
- technical and design planning
- Selection of suitable materials
- Custom production of promotional items
- Organisation and execution of the installation
- Coordination of the entire project management process
Further information about the company and its comprehensive range of services can be found on the ‘About Light & Sign’ page.
Project Overview
Project: Replacement of the tank roof cladding
Location: RHV petrol station, Frielendorf
Address: Neue Bahnhofstraße 39, 34621 Frielendorf
Client: RHV
Scope of services:
- complete refurbishment of the roof parapet
- Manufacture of new cladding elementsHerstellung neuer Verkleidungselemente
- Manufacture and assembly of profile letters
- Implementation in accordance with RHV Corporate Design
- Organisation and execution of the installation
- Complete project management by Light & Sign
The location details for the RHV petrol station in Frielendorf are also listed on RHV’s official petrol station directory.
Implementing petrol station modernisation with Light & Sign
Are you planning to modernise a petrol station, a charging park or another mobility site?
Light & Sign develops bespoke solutions that raise your brand’s profile, whilst prioritising durability, efficiency and professional design. From new roof parapets and profile letters to comprehensive site signage, we provide planning, manufacture and installation all under one roof.