Profiled letters are among the highest-quality ways to raise a company’s profile. Whether at a car dealership, a law firm, a hotel or an industrial site, these three-dimensional letters look professional, are durable and can be customised to match the corporate design.
But which material is best suited to your façade? Should the lettering be illuminated? And what factors affect the cost? This guide will help you make your choice.
What are profile letters?
Profiled letters are individual letters or logos manufactured in three dimensions. They are mounted on façades, pylons, backing plates or indoors.
Unlike flat lettering, they have a visible depth, which gives them a particularly high-quality appearance. The font, colour, size and lighting can all be customised.
You can find an overview of the various designs on our page about bespoke profile letters.
A comparison of the main materials
The choice of material affects the appearance, durability and suitability for use.
Aluminium and stainless steel
Aluminium is lightweight, corrosion-resistant and can be coated in almost any colour. It is particularly suitable for long-lasting façade advertising.
Stainless steel impresses with its elegant and prestigious appearance. The material is frequently used in law firms, banks, hotels and car showrooms.
Acrylic glass
Acrylic glass is particularly suitable for illuminated profile letters. The material is weather-resistant and available in a wide range of colours. Even when unlit, its smooth surface has a modern, high-quality look.
Plastic
Plastic is a more cost-effective alternative, particularly for indoor use, reception areas or exhibition stands. For long-term outdoor use, the material must be chosen to suit the weather conditions.
Illuminated or unlit?
Unlit profile letters convey a sense of subtlety, professionalism and high quality. They are particularly suitable for law firms, medical practices or businesses that deliberately opt for a understated brand image.
LED-lit versions are ideal for ensuring good visibility in the evening.
Front-lit profile letters
The light shines out through the front of the letter. This version offers high visibility and even illumination.
Backlit profile letters
The LEDs shine backwards onto the facade. This creates a soft glow, known as the ‘halo effect’. This makes the letters look particularly elegant.
Contour-illuminated profile letters
With this option, the edges or outlines are specifically highlighted. This creates a modern and subtle lighting effect.
Which version is most suitable depends on the colour of the façade, the ambient light and the desired visual impact from a distance.
How much do profile letters cost?
It is difficult to give a flat-rate price, as profile letters are made to order. The cost depends, amongst other things, on the following factors:
- Material and finish
- Size and number of letters
- Type of lighting
- Fixing and substructure
- Accessibility of the installation site
- Special colours and custom shapes
Unlit letters are usually cheaper. Illuminated versions involve higher production costs, but also create a strong brand impact in the evening. Modern LED technology also offers the advantages of low energy consumption and a long service life.
Which sectors are profile letters suitable for?
Profile letters can be used across a wide range of industries. Light & Sign creates bespoke solutions for, amongst others:
- gas stations
- Car dealerships
- Law firms
- Banks and insurance companies
- Hotels and restaurants
- Retail chains
- Industrial companies
The materials, colour, size and lighting are all designed to suit the brand and the specific location.
Further information on implementation across Germany can be found on our page on illuminated advertising and advertising structures in Germany.
Conclusion: The right solution for your facade
Whether aluminium, stainless steel, acrylic glass or plastic, illuminated or unlit: the right solution depends on your brand, your façade and your budget.
Light & Sign supports you every step of the way, from the initial consultation through to production and professional installation. The result is an advertising display that remains visible in the long term and presents your company in the best possible light.
Discover our bespoke profile letters now and request a personalised quote.