A modern brand identity is crucial in the high-traffic environment of petrol stations. Visibility, brand recognition and a professional appearance have a significant impact on how customers perceive the business, particularly in the dark.
As experienced specialists in illuminated signage and advertising technology, we at intelligent-led-technology-from-specialist-retailer-light-and-sign-gmbh/" class="kb-auto-link">Light & Sign have carried out a comprehensive modernisation of the RHV petrol station in Frankenberg. The aim was to give the entire petrol station canopy a contemporary look that is in line with the brand’s identity.
Project overview
Location: Frankenberg
Scope of services:
- Refurbishment of the entire tank roof
- Incorporation of high-quality profile letters
- Design of new facade elements
- Installation of continuous contour lighting
The objective was clearly defined: to visibly enhance the petrol station and consistently convey the brand identity.
Initial situation
Before the refurbishment, the tank roof looked functional but was no longer in keeping with the times.
The existing lighting was:
- Inconsistent lighting effects
- Wenig aufmerksamkeitsstark
- Not fully aligned with the corporate identity
Im direkten Wettbewerbsumfeld bestand deutliches Potenzial, die Wahrnehmung zu verbessern und die Marke stärker zu positionieren.
Objective
The focus was on a holistic approach that meets several requirements:
- Clear and consistent implementation of the corporate identity
- Significantly improved visibility both day and night
- A modern and high-quality overall impression
- Strong positioning as a brand destination
Implementation: Brand impact through combined lighting solutions
Profile letters: Clear brand communication
As part of the modernisation, high-quality profile letters were installed. These ensure that the brand name is displayed in a striking manner and is visible from a distance.
Result:
- Significantly improved long-range performance
- A clear and professional brand presence
- Uniform, high-quality lighting
Facade elements: structure and recognisability
In addition, new façade elements have been developed to add visual texture to the tank roof and reinforce the brand identity. Finishes and high-quality surfaces also play an important role here, as seen, for example, in our film-coating solutions.
Advantages:
- A harmonious overall impression
- Clean, crisp lines
- Enhancing brand recognition
Contour lighting: Precise highlighting of architectural features
A key feature was the continuous contour lighting running along the roof of the tank.
This ensures:
- Emphasis on architectural form
- Modern and high-quality lighting effects
- High visibility even in difficult lighting conditions
The lighting solution was tailored precisely to the brand’s colour scheme and requirements.
The result: a strong brand presence around the clock
The combination of profile letters, facade elements and contour lighting resulted in a well-thought-out overall design with a striking effect.
The main effects:
- Erhöhte Aufmerksamkeit im Straßenverkehr
- A clear brand identity at the site
- Moderner und professioneller Gesamteindruck
- Verbesserte Orientierung für Kunden
Die Tankstelle ist heute nicht nur funktional, sondern ein sichtbarer Markenbotschafter.
Fazit
The refurbishment of the petrol station canopy in Frankenberg demonstrates just how effective well-designed lighting and advertising solutions can be. With the right combination of design, technology and lighting, the result is a look that leaves a lasting impression.
We would like to thank you for your trust and look forward to working on more exciting projects.