Comprehensive redesign of the RHV petrol station in Eichenzell
This summer, Light and Sign was able to realise one of the most extensive rebranding projects to date: the complete redesign of the RHV petrol station in Eichenzell. The aim was to realise the new corporate design of the Raiffeisen brand developed by David Davis (3D’s) with high-quality lighting and advertising systems in a visible and modern way.
The focus was on the complete redesign of car and lorry roof cladding, car wash, self-service wash boxes, additional signage and several logo elements and information boards.
Striking roof panelling for cars and trucks
The centrepiece of the rebranding was the redesigned petrol station roofs.
The truck roof was fitted with modern aluminium cladding on one side, including backlit 3D letters of the “Raiffeisen” lettering, a rear-lit 3D logo and a striking green LED pilaster strip as a design element. The other sides were clad with high-quality foiling and powder-coated surfaces.
The car roof has also been extensively modernised – with a combination of illuminated and non-illuminated panels and a Lucoline pilaster strip in characteristic Raiffeisen green. The front also impresses with backlit 3D elements and a modern lighting concept.
Lighting design that sets accents
The Lucoline LED contour lighting in PMS Raiffeisen green installed on both petrol station roofs not only provides design highlights by day and night – it also significantly increases the visibility and recognisability of the petrol station. The corporate design is thus impressively showcased and ensures a strong brand presence.
New look car wash and wash bays
The car wash and the three self-service wash bays have also been completely redesigned:
The car wash was given a 12-metre-long aluminium cladding with logo and design elements as a foil and another green LED strip on the roof.
The three wash boxes were fitted with an 18 metre wide roof panel including the lettering “Box 1”, “Box 2”, “Box 3” and “Technik”. Continuous green LED contour lighting emphasises the modern lettering and ensures a stylish look.
Additional design elements and signage
Additional high-quality components were used to improve orientation and strengthen the brand image:
- An illuminated wall logo
- Five double-sided spreaders above the petrol pumps with notices such as “Service Station” or “Klima Diesel HVO100”
- Digitally printed information boards for the wash area (including “Wash programmes”, “High pressure gun”, “Foam brush”, “Foam gun”)
- Separately illuminated WC signage
- A new partition wall panelling made of silver Dibond material
- Two large-format tensioned fabric systems for the hoover station to complete the overall look
Conclusion: Brand presence on a new level
With innovative lighting technology, well thought-out design and precise implementation, Light and Sign has realised an impressive showcase project together with strong partners in Eichenzell. The new RHV station boasts a uniform design, modern lighting accents and an expressive brand identity – from the petrol pump to the car wash.
We would like to thank Reinhard Kirchner, Paul Wallmann and Sebastian Breitung from Raiffeisen Handels- und Vermittlungsgesellschaft mbH for their excellent cooperation and the trust they have placed in us.