Anyone who wants to illuminate a company logo is making a fundamental design decision. Should the advertising message catch the eye immediately or appear elegantly from the background? The choice between direct and indirect lighting has a significant influence on how your brand is perceived and how visible it is in public spaces.
Impact, legibility and brand image play a central role, especially in modern illuminated advertising.
Discover more about modern illuminated advertising
Front lights. Maximum attention and strong long-distance effect
Front-lit signs, often referred to as Profile 4 or Profile 5, are among the classics of outdoor advertising. The front of the letters is made of translucent acrylic glass and is evenly illuminated from the inside.
Advantages of front lights
- High luminosity
Ideal for strong ambient light, city centres or busy streets. - Excellent long-distance visibility
Logos and lettering remain clearly legible even from a great distance. - Exact CI colours
Coloured acrylic or translucent films enable precise reproduction of your brand colours.
Typical areas of application
Retail, catering, trade fair construction, industry, large façade areas.
View LED single letters with front lighting
Rear lights. Elegance through indirect light and corona effect
With backlights, also known as profile 3, the front remains unlit. The light shines backwards onto the façade and creates a soft halo of light, known as the corona effect.
Advantages of rear lights
- Subtle, high-quality effect
Particularly suitable for brands that want to convey seriousness and restraint. - Spatial depth
The distance from the wall creates an exciting interplay of light and shadow. - High-quality materials
Often made of aluminium or stainless steel, the lettering also looks high-quality during the day.
Typical areas of application
Law firms, doctors’ surgeries, hotels, premium boutiques and listed facades.
Direct comparison. Which lighting effect suits your company?
| feature | Front lights (direct) | Rear lights (indirect) |
|---|---|---|
| light effect | Eye-catching, prominent, informative | Elegant, calm, aesthetic |
| visibility | Very high, even at long distances | Focused on the close range |
| brand impact | Active, strong sales | High quality, exclusive |
| Typical industries | Trade, trade fair, automotive | Office, law firm, premium brands |
| Assembly | Directly or on mounting rail | With spacers to the wall |
Creative solutions. When design and impact merge
Don’t want to commit? Modern advertising technology allows for combination solutions. Side-lit letters or systems with front and rear lighting combine attention-grabbing appeal and depth in a single design.
These solutions are ideal for companies that want to stand out from the competition and strive for a strong, modern brand image.
Discover customised special solutions in the field of LED advertising
Conclusion. The right lighting effect determines the first impression.
Whether direct or indirect lighting, each solution has its own strengths. The decisive factors are location, target group and brand positioning. Professional advice helps to find the right lighting solution, both technically and creatively.
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